San (Singer) Height, Age, Family, Biography

Some Lesser Known Facts About San

• San was born and raised in Namhae, South Korea.

• His father, Choi Jong-cheo is a trained taekwondo player and also run a taekwondo studio in Namhae, South Korea that give San an early exposure to marital arts and physical training.

• San attended Korean Arts High School and then moved to Global Cyber University, where he studied Entertainment and Media.

• San trained under KQ Entertainment as a trainee. He was introduced KQ Entertainment by trot singer Na Sang Do, who is also his father’s taekwondo student.

• In 2017, he was introduced as a member of the pre-debut KQ Fellaz along with seven other trainees. All eight later became members of ATEEZ.

• On 24 October 2018, San made his debut with ATEEZ as the group’s lead vocalist and later became one of the ATEEZ’s main dancer.

• In 2019, she became known for his powerful dancing and facial expressions during one of ATEEZ performances. His “HALA HALA” fancam became especially popular among K-pop fans.

• In 2021, San made his acting debut in the KBS drama Imitation. He played Min-su, a member of the fictional idol group sparkling.

• Through Imitation, San also appeared on songs connected to the drama soundtrack, including “Diamond.”

• Along with his music, San became known for his interest in plush toys and his collection of them.

• He also enjoys watching television, playing computer games and reading thriller and mystery novels.

• On April 14, 2021, he was appointed as Public Relations Ambassador of his hometown, Namhae in South Gyeongsang Province, South Korea.

• In 2023, San released his original song” Snowflake,” in which he showed his vocal skills.

• In the same year, he released a performance video for “Warriors,” which he helped in making and choreography. The video was praised for its varied choreography and San’s detailed facial expressions.

• In March 2023, San donated ₩5 million to his hometown through the Hometown Love Donation Program to support local development and youth welfare. In 2024 and in 2025, he donated another ₩5 million in both years though the same program.

• In November 2024, San appeared on the music talk show, Lee Mujin Service, where he performed several live songs.

• In the same month, during his band ATEEZ’s promotions for “Ice on My Teeth,” San’s performance and styling became popular on social media. Fans gave him th nickname, “Duke of the North.”

• In 2024, he choregraphed for the title track “Work” from the album Golden Hour: Part.1.

• In June 2025, San made his first solo appearance on a talk-based entertainment show Naraesik, hosted by Park No-rae.

• In July 2025, he released his first solo song titled, Creep, which was included in ATEEZ’s album Golden Hour: Part 3 ‘In Your Fantasy Edition’.

• In October 2025, San was officially announced as Global Ambassador of luxury brand Dolce & Gabbana. In an interview he said,

I am proud and excited to embark on this journey with Dolce & Gabbana, and I look forward to creating meaningful moments together”

• In 2025, San’s appearance at Milan Fashion Week Spring/Summer 2025 generated around US$ 2 million in Earned Media Value (EMV), whereas his Fall/Winter 2025 appearance at the Milan Fashion Week generated US$ 7.5 million.

• In November 2025, he released the animated music video of his solo song Creep, where he combined live-action footage with digital painting.

• In December 2025, at the 2025 KBS Entertainment Awards, he appeared as a presenter.

• According to Launchmetric, San generated around US$ 5 million in Media Impact Value from the Fall/Winter 2025 event.

• In 2026, San could not attend the Spring/Summer 2026 Milan Fashion Week in person; however, his online promotion generated around US$ 9,12,000 in EMV. He was also ranked 12 on Lefty’s list of top Korean influencers at the event.

• He has appeared in several fashion magazines, including Elle Korea and 10 Magazine. He also appeared on the cover of Arena Homme Plus Korea’s August issue with six different cover versions.

• San had collaborated with the brand Returnity to promote their acupressure ear sticker products. The digital campaign for this collaboration had won San and Returnity a Silver Prize at the ICT Awards Korea 2025.

• In July 2026, San’s performances in ATEEZ’s “Bad” went viral after a short dance move of San spread across various social media platform including TikTok, Instagram Reels, X, and YouTube shorts. The clips received millions of views and gained ATEEZ a fanbase outside South Korea.

• The son entered Melon’s Top 100 at no. 64 and later climbed to No.8. Korean media began referring to the growing popularity around San as the “Choi San syndrome.”

• San’s “Bad” dance move became so popular that Kiwoom Hereos player, Son Him-chan recreated it during the 2026 KBO Futures League All-Star Game.
  

  A still of San from the song BAD

• In August 2026, San appeared in Dolce & Gabbana’s Fall/Winter 2026 campaign. He was photographed by renowned fashion photographer Steven Meisel. This was their first campaign collaboration.
  

  San at the Dolce & Gabbana’s Fall/Winter 2026 campaign

• In the campaign, San appeared as Dolce & Gabaana’s Global Ambassador.

• Over the years, San has frequently appeared in the Korean Business Research Institute’s male celebrity brand reputation rankings, which measures online searches and public engagement.

• He has also appeared several times in the idol brand reputation rankings that include both male and female idols in South Korea.

• Among his fans, San is especially known for his strong facial expressions, powerful dancing and impressive stage presence.

• San is a trained taekwondoist. In an interview, he shared that he learned Taekwondo from his father, who ran a Taekwondo academy for people with disabilities in Namhae. He added that Taekwondo helped him to increase his flexibility and improve dancing skills.