Some Lesser Known Facts About Mira Kulkarni
- Mira Kulkarni is the founder and the managing director of Forest Essentials, an ayurvedic cosmetic brand. Forest Essentials is considered the first Indian skincare brand to enter the international luxury market.
- Mira was interested in painting and journalism during her college days.
- In 2000, Mira visited a Mormon expo in upstate New York, where she saw how they make soap. After she returned to India, Mira participated in a cooperative movement that focused on handmade products. Mira’s interest in Ayurveda and herbal products led her to establish an ayurvedic wellness hub and pharmacy that would produce and sell homemade skincare products.
- Mira recognized a need in the market for ayurvedic products that would be user-friendly. Mira’s passion for Ayurveda led her to create a range of products that retain the inherent properties of Ayurveda. With an investment of Rs. 2 Lakh Kulkarni started her company named Forest Essentials.
- Mira began by making soaps and candles that were made with the help of the cold press ayurvedic methods by the modern biochemists and Vaids. It almost took two years for the team of Forest Essentials to release their first product. In 2002, Hyatt Regency became the first customer of Forest Essentials by ordering soaps for their rooms.
- The first store of Forest Essentials was established in 2003 at Khan Market, Delhi. Leonard Lauder, chairman of Estee Lauder, picked up a 20% stake in Forest Essentials as its first investment in India. The expansion of business led to the opening of almost 80 stores in India and the export of its products to over 120 countries.
- Recalling the starting days of Forest Essentials, Mira, in an interview, said that she would often give the products of Forest Essentials to her friends and relatives for free.
- Mira enjoys gardening and cooking different cuisines during her leisure time.
- According to Mira, she considers herself a selective social person.
- Mira has a considerable collection of sarees. She prefers wearing cotton, linen, Khadi, and pure silk sarees.
- According to Mira, during her travels, she always carries a cashmere shawl, a small music dock, a notepad, an iPad, scented bath oil, perfume, and a Tejasvi Emulsion.
- In 2018, Mira Kulkarni was featured on the cover of BlackBook magazine. This magazine tracks every new trend in the luxury industry across the world.
- Mira wrote her autobiography titled Essentially Mira- The Extraordinary Journey Behind Forest Essentials.
- In 2017, Vogue Magazine published a letter written by Mira Kulkarni to a thirteen-year-old self. The letter read,
Dear Mira, I want to tell you that every experience you will go through now will impact your life later in some way. Some good, some not so much. At thirteen, generally many of us go to boarding school. It was so not fashionable to use the hand-ground ubtan biji and not to use anything else to wash your face. You could hear the whispers… “eeks, what’s that!” from your friends. You do remember how a new friend came and said it’s ok, don’t listen to them. They all have pimples and you don’t. She went on to become your best friend. The most important thing you learnt was to be friends with people who cared about you, regardless of whom they were. Someone who could tell you that you’re wrong, and then hold your hand and not allow anyone else to say so. You will learn about commitment and trust and the courage to do what you think is right. That will sometimes be difficult but that is what will set you apart from the rest. You will also learn to prioritise and do things that are important to you, and learn that everyone cannot do everything. Learn to delegate, but delegate judiciously, and to competent people. You should be as comfortable in your orange rubber slippers as you are in your new staggeringly-high Louboutins. Never try too hard. There will always be a new colour, a new length. The new colourful straight hair will someday die out and the natural waves that you have will be the new rage. Beyond beauty, it is your inner self. Remain poised in the face of adversity, feel others’ pain and be compassionate. Appreciate all that you have, and be content. Contentment will be your greatest gift. The thing that you also didn’t know then was that it takes courage to follow your dreams, and still have stars in your eyes. You must do that always. Never listen to someone who tells you that what you want to do is not possible. Vogue