|Profession||Head of Design, Mahindra & Mahindra|
|Famous For||Working on the design of Mahindra XUV 500 with a team of 20 people. XUV 500 was a game changer for the Indian automobile market in the SUV sector.|
|Physical Stats & More|
|Date of Birth||1971|
|Age (as in 2020)||49 Years|
|College/University||• BITS Pilani
• IDC School of Design, IIT Bombay
|Educational Qualification(s)||• Mechanical Engineering from BITS, Pilani. Goauto
• Post-Graduation in Industrial Design from IDC School of Design, IIT Bombay Goauto
|Hobbies||Trekking, Travelling, Doing Exercise|
|Relationships & More|
|Marital Status||Not Known|
|Car Collection||XUV 500
|Bike Collection||• Bajaj Avenger
Some Lesser Known Facts About Ramkripa Ananthan
- Ramkripa Ananthan is one of the leading designers in the Indian automobile industry. With her remarkable designing skills, Kripa helped Mahindra & Mahindra Limited make one of the best Indian SUV’s of all time – XUV 500.
- Ramkripa Ananthan completed her degree in mechanical engineering from Birla Institute of Technology and Science, Pilani. Later, she got her post-graduate degree in industrial design from IDC, IIT Bombay.
- After completing her education, she joined Mahindra and Mahindra in 1997 as an interior designer, where she was responsible for designing the interiors of Bolero, Scorpio, and Xylo. Later on, she was appointed as the head for the project Mahindra XUV 500.
- The new project was for the development of a premium SUV vehicle for the company’s line-up and in the initial stages, the company conducted surveys among 1500 people from different countries asking them about their expectations from a potential SUV vehicle. Moreover, Kripa herself is an outgoing person who loves to travel and she has traveled from Manali to Srinagar on her Bajaj Avenger.
- Leading a team of 20 people, Ramkripa Ananthan has shown that women are capable of doing anything they wish for, and she proved this as she became the only women design chief in the world who was given the responsibility to design a car. The XUV 500 project was taken up by Mahindra and Mahindra in the year 2007, and the car design was inspired by a Cheetah.
- For the next four years, Kripa and her team kept making designs for XUV 500, which went through minor changes and tweaks before the final design was approved. Finally, the car was launched in the year 2011, and the bookings flooded the dealerships.
- After the huge success of XUV 500, Kripa and her team continued to add more cars to the alpha-numeric series as they designed TUV 300, KUV 100, and face-lift of XUV 500. Along with these SUVs, her team also designed the latest MPV for Mahindra, Marazzo.
- While other designs by them were successful, KUV 100 couldn’t follow the steps of the elder siblings from the series and failed as a project as the dealerships didn’t receive many bookings for the car.
- Ramkripa Ananthan always preferred working with a team of young and enthusiastic people so that the work environment is always uplifted and people can give better inputs. She started alone but after almost 10 years, she is working with a motivated team with 5 female designers, and Kirpa believes that everyone is special in their own way. She said:
Everyone brings value to the table. Whether you’re a man or a woman, you are special, and you bring some value. It’s to work together to make sure that our design philosophy, our messaging is consistent always but yet we create a distinctive design each time.
- Ramkripa Ananthan fell in love with cars ever since she started pursuing her post-graduation in design. She loves her job as she gets to visit auto shows and her favorite thing to do in London or Paris is to sit in a corner of a busy street and wait for the roar of a Lamborghini or some other sports car.
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